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Who are we?
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So, first of all, how do we define our brand?

“Twenty years from now you will be more disappointed by the things you didn't do than by the ones you did. So throw off the bowlines, sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.”

Mark Twain’s quote is as relevant today as it’s always been and reflects the sense of freedom and adventure we like our guests to experience on a an escape with us.

We pride ourselves on being a unique leisure and travel company offering extraordinary experiences at a selection of stunning coastal, countryside and wilderness locations around the world. We all work and live by the principles that underpin the company forever on a quest to help our guests and customers explore, dream and discover.

We also truly believe in sustainability, the communities and landscapes within which we develop are the real amenities. We have a real passion for these rural communities; after all, this is where its founder, Matthew Spence, came from having developed the first location in the Yorkshire Dales on his family farm back in 2006.

What are our brand values?

  • AMAZING SERVICE Go the extra mile, every time. Our philosophy to provide personalized, considerate service sets us apart.
  • AMAZING PRODUCT Always the highest standard. We believe in beautiful and unspoiled locations in luxury and comfort.
  • AMAZING CULTURE Humble, hardworking and always part of the team. Our passion is found in everything we do and in all out people.


Our road map

  • PEOPLE: Be a great place to work where people are inspired to be the best
  • PORTFOLIO: Nurture and grow the portfolio bringing our guests special places to stay
  • COMMUNITY: Always adding, never taking away from the communities we operate in
  • ACTIVITY: Always active to create demand and fulfil our guest promise
  • PASSION: Committed in the heart and mind


So how does this all add up?

Put simply, by staying true to our beliefs, and living and working by them each day, in the way we talk and behave... we’re moving closer to our mission:

‘To create special times and lasting memories. Giving our customers access to a selection of the world's most beautiful locations through incredible places to stay and extraordinary activities in stunning wilderness and coastal areas, coupled with outstanding service. We are guides to life's most amazing experiences and guardians of quality time, forever striving to help our guests explore, dream and discover some of the best destinations around the world.’